The NBA Finals start this weekend. FMV doesn't care too much, though we'll probably keep an eye on a game or two. If you watch, you might see some new Southwest Airlines commercials, schedule to debut during NBA broadcasts, courtesy of the carrier's customers and employees. As you may know, the Southwest recently asked their fans to submit video spot ideas for their "Wanna Get Away" campaign.
This concept recently took off during the Super Bowl with Doritos, and it's only appropriate that Southwest has grabbed the idea for the airline space. Further genious from the carrier that managed to give customer service nightmares a positive spin with their television series, "Airline". Not only do they (presumably) save some payments to their ad wizards, but they more importantly further strenghten the unique bond they enjoy with their customers. Saving money, stimulating business, AND building loyalty. That's a tasty trio.
So while you won't catch FMV staying up 'til midnight to snag Seating Area A, this is just the latest reason we applaud Southwest's marketing team. View the video finalists here if you don't want to watch the Bulls make a post-season run.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment