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Friday, November 9, 2007

Drinks on my company!

For those living under a rock, Southwest announced some new changes to their fare structure and product this week.





We love the throwback strategy of using alcohol to entice business travellers. But otherwise, it's just more of the carrier moving away from it's no-frills past to embrace some complexity in order to drive more revenue from business customers:




  • Bonus rewards credits for higher fares?


  • Preferred boarding and seating for loyal travellers?


  • Opaque and incomprehensible fare structure?


Hey! Who are you and what have you done to Southwest?

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