"Turning flight attendants into walking billboards is unacceptable," said Deborah Crowley, AFA-CWA Spirit President. "The proposed aprons diminish the primary and federally mandated role of flight attendants as safety professionals and our role as first responders onboard."
The pilots have also risen up in umbrage:
"The pilots join them in demanding that this management stop these campaigns and run this company more like an airline and less like a frat house,” said Capt. Sean Creed
Umm – first of all, FMV has to point out that the correct term is “Fraternity” not “Frat”. That’s demeaning.
Second, FMV has chronicaled Sprits’ willingness to go gutter in their advertisements:
- They have had a “MILF” Fares campaign. No PR by flight attendants about it.
- They have had a “We’re proud of our Double-D’s” campaign. No outrage by the pilots.
- They have even had “score some strange”! No objection whatsoever.
We're pretty sure there have been other low brow gems, but we quit keeping track. So now the company tries to capitalize on the clientele attracted by such promotion, and the employees are blocking them. "ENOUGH IS ENOUGH – We completely draw the line at selling Bud Light !!"
Well, FMV supports the employees' position, but with a bit different rationale. We just can't get behind Bud Light. Drinkability? We think not. It's the Campari of beers. That leads us to the more important point. Couldn't this A-team marketing department line up a different partner? Never during brainstorming did the whiteboard read, "Beer, Wine, or Spirits brand"? Hello? Spirits on Spirit? That's not just a layup, you gotta dunk that one. Sigh.
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