Turn Back the Clock Month

Continental comes up big today by bringing back a fan favorite: 500 bonus miles for booking online.

The expiration date suggests that this is a response to OTA's pulling booking fees. However, there's no way to tell just yet if it's an offensive or defensive type of tactic. In other words, has CO seen a drop in online bookings that is offset by higher OTA share? Or is it more like Swine Flu, where fear necessitates some sort of action, even if a direct threat is not yet detected?

Either way, you can be assured that if there's a patron saint for the points-obsessed, travellers are praying that other carriers match.