More Spirit

Here is a legitimate news story about Spirit's MILF promotion, consumers' response, and Spirit's counter-response. We use the applause meter to break it down. According to ABC:

"[Spirit's spokesperson] said that Spirit's senior vice president of pricing is
a British citizen who was unfamiliar with the MILF terminology and that the
airline is not trying to offend customers."

FMV APPLAUSE METER: [Dead Silence]

But Spirit continues:

"The most obscene thing we've noticed, is what other carriers have charged to fly the Caribbean before Spirit's $9 fares."

FMV APPLAUSE METER: [Raucous Clapping, Party Music, and General Spirit of Hilarity]

So they start to insult your intelligence by suggesting that it was an innocent mistake by a naive Brit. Then they slug you with their carefully crafted witty quote. Well played. And at the end of the day, they hit their target audience. Probably at a price point cheaper than a bi-plane pulling a banner at Daytona.